MySpace was sold on Wednesday to the advertising targeting firm Specific Media for roughly $35 million, sparking a renewed interest in the site which in recent years has faded into the background. The franchise was bought in 2005 by News Corporation for a whopping $580 million.
The social networking site has a long and storied history from its meteoric rise and then its slow descent into pop culture past. MySpace used to be ubiquitous on the Internet at one point dominating even Google and quickly distinguished itself as a site with more than just a social feature.
It was a place for bands to launch music careers (Lily Allen and Boys Like Girls), discover future television personalities (Tila Tequila) and launch careers in a multitude of platforms. Since its spectacular rise beginning in 2005 with the purchase of the site by News Corps. Robert Murdoch, the site suddenly began to boom.
In between 2005 through 2006, MySpace grew from two million users to 80 million and that was just the beginning, even when Facebook started making waves it still held its title of the most popular social platform on the Internet until 2008. Since then, the site has fallen into obscurity. Today's news that it was sold by News Corp for a .06 percent of its asking price back in 2005 cements it as an Internet relic.
"It's a shame that MySpace's value has diminished so severely since the acquisition; MySpace's pioneering of social networking (now referred to as social media) will always be revered as igniting a new medium," Richard Rosenblatt, the chairman of MySpace at the time of the sale to the News Corporation said in an e-mail according to nytimes.com.
Well, MySpace may hold no relevance in today's social media firestorm, but at a time it pioneered socializing online, no matter how sketchy.
Carson Daly and other members of the media all tweeted about the sale of MySpace all adding a little joke to the mix: