In the second quarter Apple and Samsung both sold more smartphones than Nokia. Nokia still sold most phones overall, market researcher Strategy Analytics said Friday. Nokia's smartphone sales have plunged since its February announcement that its future smartphones will run Microsoft's Windows Phone instead of its own Symbian OS. In the second quarter, it shipped 16.7 million smartphones, down 30 percent from shipments of 23.8 million a year earlier.In comparison, the smartphone market as a whole grew 76.3 percent year on year, according to Strategy Analytics. Apple, meanwhile, more than doubled its shipments to 20.3 million for the quarter, up from just 8.4 million a year earlier. For Samsung, the increase was even more dramatic, moving from just 3.1 million smartphones shipped in the second quarter of 2010 to 19.2 million in the second quarter this year.
That puts Apple top of the smartphone market, with an 18.5 percent share, up from second place with 13.5 percent a year earlier. Samsung is now second, with 17.5 percent, up from a third-placed 5 percent a year earlier, while Nokia's share has plummeted to 15.2 percent, from 38.1 percent a year earlier. Other manufacturers have seen their share of the smartphone market rise from 43.4 percent to 48.9 percent, Strategy Analytics said.
Nokia also fared badly in the market for feature phones, with shipments slipping to 71.8 million in the second quarter, down from 87.3 million a year earlier, according to Strategy Analytics. Other manufacturers saw similar declines, so much so that overall shipments of feature phones declined for the first time in about two years, research firm IDC said Friday.
Overall, phone shipments totalled 361.1 million in the second quarter, up from 320 million a year earlier, according to Strategy Analytics. IDC put the figure at 365.4 million, up from 328.4 million, a growth rate of 11.3 percent lower than the 13.3 percent IDC had forecast.
Overall, Nokia's phone shipments fell from 111.1 million in the second quarter last year to 88.5 million phones this year, still enough to leave it in first place, Strategy Analytics said. IDC published identical figures for Nokia's shipments on Friday, adding that Nokia had shipped 2.6 million dual-SIM feature phones in the second quarter. In previous quarters, the company's sales had suffered in markets such as India, where phones are often shared by several users and dual-SIM models are a popular way to let each user store their own address book and pay for their own calls.
The two analysts also disagreed slightly on their estimates of Samsung's total phone shipments for the second quarter, with Strategy Analytics putting it at 74 million and IDC at a more conservative 70.2 million, but the conclusion was the same: Samsung is still in second place, with a market share of 20.5 percent (IDC: 19.2 percent), almost unchanged from 19.9 percent a year earlier (IDC: 19.4 percent).
Third place for now is LG Electronics. While its smartphone sales are holding up, sales of its feature phones are dipping. Its share is now 6.9 percent according to Strategy Analytics, 6.8 percent according to IDC. LG has recently lowered its sales forecast for this year. If LG's forecast holds true then other vendors may overtake it, IDC said.
Fourth place overall is Apple: both analysts put its share at 5.6 percent, up from 2.6 percent last year. It is followed by ZTE at 5 percent (IDC: 4.5 percent), up from 3.3 percent (IDC: 3.7 percent) a year earlier. Strategy Analytics put ZTE's growth down to keen pricing of low-end 2G phones and mid-range 3G Android phones a very different market from the high-end 3G phones that Apple sells.
Even if Nokia's smartphone platform switch is a success, its feature-phone worries may not be over as low-cost suppliers such as Micromax, TCL-Alcatel and Huawei are taking its market share, IDC said.